Making Sustainability Sexy
Life is a Festival #38: Pete Phornprapha (Wonderfruit)
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Pranitan "Pete" Phornprapha, scion of Siam Motors Group, has created an innovation lab for sustainability… disguised as a festival.
Wonderfruit is a celebration of art and music near Pattaya in Thailand, but more than a simple hedonic gala, the six year old festival is a celebration of Thai culture and experiments in environmentalism.
On the podcast, Pete and I talk about his passion for meditation, community and the environment. We discuss some interesting prototypes from the festival including TREEcoin and the 2018 Empathy Experiment. We also talk about Thai culture from the resurgence of folk Molam music to the challenges of integrating locals and expats.
You can produce a lot of carbon jet-setting to a destination festival like Wonderfruit which is why as of this podcast, I am committed to purchasing carbon offsets for all future travel! Wonderfruit has a calculator on their website, and I’ve also been recommended the Nori Carbon Removal Marketplace.
Pete is such an affable fellow and you can hear his joy when he talks about making sustainability fun.
LINKS
TIMESTAMPS
:10 - What is one experience that completely changed Pete’s perspective of the world
:20 - Pete’s family and his history with environmentalism
:26 - How Pete’s 90s era raving days and UK’s Secret Garden Party inspired Wonderfruit
:33 - TreeCoin: Leveraging interest in cryptocurrency for tree planting
:42 - Wonderfruit’s 2018 Empathy Experiment
:49 - Experiments in sustainability at the festival from rice castles to young farmers
:55 - How Wonderfruit champions Thai culture, like traditional Molam music and the challenge of weaving together different cultures at a festival
1:02 - Offsetting your carbon footprint to attend a festival in another country
1:12 - How does the sustainability of Wonderfruit scale out of the festival?
1:15 - What does Pete’s father think of the festival
1:20 - What’s new for Wonderfruit this year
1:30 - How’d the podcast go?
Graphics Designed by Andy McErlean
Theme song ““Peculiar Colors” [Manjumasi]“ by dj atish